Crikey 😳 I knew renovating a house was going to be hard yakka, but I underestimated how much dirt and decision making there’d be. My husband, Dave, and I have just come out of 3 months of full on reno-mode. We pretty much put our social lives on hold and lived in rag clothes in…

Argh! It’s the school holidays. Don’t get me wrong, I treasure the time I get to spend with my family. But the holidays always make me feel a bit tense — slightly manic, trying to stay on top of work and kids. But the thing is, people get busy for all sorts of reasons. Business…

July 1st saw NZ’s first ‘digital detox’ day. Wow. Have we become that bad that we need a dedicated day to get off our devices? I suppose we have. Anyway, I decided to embrace the detox. I turned off wifi and 3G to my phone, I put my laptop under a pillow and had a…

What a treat. Going out to dinner, after a fun, productive weekend. We went with friends to a restaurant we’d never been to before. Exciting. I’d heard a lot of great things about this place from several people delicious food, amazing location and even better for us, a three minute drive up the road. And…

Customers are hard to get. Especially when they’re kept in the dark and not given much information. Do people know exactly what you have to offer? Turns out I didn’t know what was on offer last weekend when I took part in an off-road multi-sport event. For the main multi-sport event, the podium finishers each…

I was recently asked to be a guest speaker at the Coast to Coast info night. It’s designed to help first timers with planning their C2C journey 🚴🏽‍♀️🏃🏽‍♀️🚣🏽‍♀️ Initially, I thought, why on earth would they want me to speak? Surely, there are people out there way more qualified to give advice on the prestigious multisport…

Wondering what makes a good email campaign? If so, you’ll know there are plenty of stats you can measure: Opens Clicks Unsubscribes But for anyone selling services, there’s another metric that’s even more valuable. Replies. Take our client Be Alarmed. They’ve installed security systems for a bunch of local clients over the past 14 years.…

Putting all your eggs in one basket can be risky. And that’s why we never put all of ours in the same one. We experiment, we tweak and we trial. That’s the beauty of digital. So when we decided to create some Facebook ads for Likeable recently, we decided to have some fun with it.…