Looking to hire someone? It’s unlikely you will advertise the position in the local newspaper. Print job ads are all but dead. It’s a well-known fact that most recruitment happens online these days. But it’s not just via recruitment websites. The rise of social media has made a huge impact on the recruitment process, due…

Ever found yourself scratching your head over a social media post that has gone viral? Sometimes the most unlikely content strikes a chord with the masses. Is it just a fluke of nature or is there more to it? A couple of social media phenomena that caught our eye this week seemingly sit at opposite…

This is my last week at Likeable Lab. My days as ‘Likeable Kat’ are numbered (officially at least). What a ride it’s been; a massive learning curve and loads of fun to boot. To think that a few years ago I didn’t know much about social media. But as I said in my job interview,…

Hackers – it’s something that happens to other people right? Ever received a message from a friend via Facebook that looks a little, well, ‘off’? And then soon after you see a post from them saying that they’ve been hacked. They ask you to ignore the message. Which you duly do and life continues as…

You should never look a gift horse in the mouth – especially if the horse has something good to say. When it comes to marketing your business, no-one says it better than a happy customer. Client testimonials, which are ‘straight from the horse’s mouth’ are pure gold. Disclaimer: When they’re done well. (The opposite also…

Influencers – love ‘em or hate ‘em – there are more of them coming to a phone near you. Soon. Instagram launched a tool this week that will let businesses turn influencer posts into ads. Which means influencers you don’t follow are going to start popping up in your Instagram feed. Uninvited, if you like.…