You know what the problem is with social media? It’s always on. And when you decide your business should be on all the platforms, what you’re also doing is committing to spending a whole heap of time managing your social media.
And time is money (just to point out the obvious).
BUT there is a way to enjoy the benefits of social media and limit your usage on it, allowing you to spend time and energy in other areas of your business.
Think about being selective. Social media for businesses is a great tool, but only if done right. We can’t be the best at everything, so why try and be on every platform?
It’s okay to play to your strengths and pick one or two social media platforms, and do them REALLY well.
Why you should choose one or two social media networks
Sure, big corporates might have social media managers that can be across everything – but chances are you won’t have the resources to do everything, or at least everything well. So if you had to focus on just a couple of platforms, what do you think would work for your business?
Ask yourself these questions:
- Where do my customers spend most of their time?
- What type of content will our business share?
- What social media platform comes naturally to us?
- Which platforms do we see the most results from?
When we say which platform comes naturally to you, we mean, what social media language do you speak?
In his book Jab, Jab, Jab, Right Hook – social media guru Gary Vaynerchuk talks about each social media network having its own ‘native language’ – and that’s why consumers can see through businesses that copy their content across each platform with little regard for the nuances of each platform.
“Today, getting people to hear your story on social media, and then act on it, requires using a platform’s native language, paying attention to context, understanding the nuances and subtle differences that make each platform unique, and adapting your content to match.” – Gary Vaynerchuk
By choosing the platforms that you understand well, you will produce higher quality content and spend less time stressing over what to post or how to work the algorithm.
Quality over quantity. Always
It’s better to be an expert at a few things, then being mediocre at everything. This goes for your social media marketing too.
There is a lot of pressure these days with new platforms popping up left, right and centre, making you feel like if you don’t jump, you’ll get left behind.
But some of the greatest small businesses on social media do well because they focus on a few key areas.
If you are already on each platform, start to analyse what is working for you and what is taking up valuable time. Get familiar with the analytics sections of each platform. If you’re spending hours on a platform and getting no results, get rid of it!
Focus on the platforms that you are profiting from and are enjoyable to create content for.
Ask for help if you need it
Part of what comes with being a small business owner is the idea that you need to do everything yourself. This is a great personality trait to get yourself off the ground, but can also be a massive time suck in the end.
It’s hard to pass the baton to someone else, but if you find the right person (or people), your time will be freed up, your social media game will be strong and you can focus energy on your genius zone.
And that’s it! Your mini guide to kicking social media fatigue to the curb! If you want to chat to us about how we can help your social media soar and free up your time, drop us a line! It’s what we do.
Until next time…