It’s all the rage right now.
The basic idea? Share valuable info with your prospects and customers, and you’ll attract and retain more business.
It makes sense, but as a concept, it’s nothing new.
In fact, you probably have one of the earliest pieces of content marketing in your kitchen.
First published in 1908, the Sure to Rise Cookery Book by Edmonds is a content marketing masterpiece.
It’s had 57 revisions over the last 109 years, and sold more than 3 million copies. The book has even been described as “as much a part of NZ kitchens as a stove and knife”.
If you ask me, Edmonds have proven that content marketing is not a flash in the pan. Rather, it’s a long term recipe for business success.
And if it can work for baking powder, it can probably work for your business.
If your business is built on expertise, then we can help you leverage your know-how through content marketing. The first step is to meet with us.