Lockdown presented some huge challenges for the business community – but also opportunities. Here at Likeable we have had our fair share of challenges, but what has been blindingly clear from the outset is that a strong online and social media presence is vital if businesses are to co-exist with COVID-19. Our Head Honcho Nick…

The key to most great things in life is planning.  And this is just as true for social media. When planning your social media content, things to consider include your business objectives, brand position and strategy, and the audience you are targeting. Nailing this, and ensuring they align with your objectives, will ensure your social…

  Move over newspapers and billboards, digital advertising is stepping into the spotlight. As the trend continues for  businesses worldwide to cut spending without compromising revenue, the challenge is how to ensure growth and brand recall on a more limited budget. This is where digital marketing and advertising efforts are really worth their weight in…