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Testimonials – why you should use them

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You should never look a gift horse in the mouth – especially if the horse has something good to say. When it comes to marketing your business, no-one says it better than a happy customer. Client testimonials, which are ‘straight from the horse’s mouth’ are pure gold. Disclaimer: When they’re done well. (The opposite also…

How to turn organic influencer posts into ads

person Likeable Admin
Influencers – love ‘em or hate ‘em – there are more of them coming to a phone near you. Soon. Instagram launched a tool this week that will let businesses turn influencer posts into ads. Which means influencers you don’t follow are going to start popping up in your Instagram feed. Uninvited, if you like.…

Why getting the ‘temperature’ right for your audience is key

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If you work in an office you will be familiar with ‘The Battle of the Thermostat’. There’s always that one person who wears shorts all year round. And their polar opposite who keeps a woolly jumper on standby at all times, even in the summer. 😂 Not wanting to turn this into a battle of…

Why you should start blogging (not blagging)

person Likeable Admin
With the explosion of the internet and social media, it seems everyone’s an expert on something these days. And you can be too. The beauty of the World Wide Web is that it provides a platform for self-publishing like never before. No longer are you restricted to print media. Blogging is an important business tool…

Writing for social media. Why every word counts.

person Likeable Admin
Let’s talk goldfish. If you believe we evolved from fish, then you could say we are devolving. Apparently, the average human now has an attention span shorter than that of a goldfish (crazy, right?). Goldfish = 9 seconds. Humans = 8 seconds. Our large volume of media consumption, social media usage and multi-screen behaviour is affecting…

How to get real ROI from Social Media

person Likeable Admin
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All businesses want a result from their social media. Ultimately, they want it to generate business for them. Otherwise, why bother? Sure, the important metric for you might be fans or engagement. But somewhere down the track, you’re aiming for that engagement to result in continued business. Right? I can’t think of too many exceptions.…

3 ‘bait-busting’ tips

person Likeable Admin
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We got a message from Facebook the other day. This happens regularly, they have lots of automated alerts and when you run ads every day for multiple businesses, you learn quickly which warnings matter and which ones don’t. The message said along the lines of: “this ad may be shown to fewer people because it…

We rebranded! Find out why.

person Likeable Admin
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When Likeable Nick bought the original Likeable last year, two businesses merged into one. A bunch of people with epic digital marketing skills combined their talents, experience and service offering. And just like that, Likeable’s formula changed. For the better, we think! But that meant we needed our brand to better represent the new Likeable.…
digital marketing, facebook marketing

Social media phobia (it’s a thing)

person likeable_managewp
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I have a friend (yay for me). She’s awesome. She’s outgoing, incredibly caring, always thinking about others before herself and is an all-round good egg. She pretty much excels at most things in life but there’s one thing she can’t get to grips with. In fact, I’m pretty sure she has a phobia about it.…
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