If you’re old enough to remember Live Aid, then you’ll remember how momentous it was. And if you aren’t old enough, you may notice your parents getting all sentimental (and maybe even a little teary-eyed) when ‘Do They Know It’s Christmas’ comes on the radio, as it inevitably does, every Christmas. That’s because it was…

Social media is like a human: it’s constantly growing and evolving. And as the door of 2019 closes, a new, shinier (and slightly intimidating) door is ajar, ready for us to open and walk into 2020. So, what does this next decade have in store for us, in terms of social media? Let’s dive right…

Before you ask, this is not a blog about clocks… although that could be quite interesting. 🤔 No, this is a blog about lip syncing. And we’re not talking the old-school karaoke kind.  For those of you living under a rock (actually, for most people over the age of 16), TikTok is a social media…

No, this isn’t a maths lesson, so you can put your abacus away. Social media metrics have nothing to do with brightly-coloured counting beads, but they are about measuring. And when you successfully measure how well your social media is performing, and why, then you can save your abacus for counting beans (that’s dollars, not…

Are you still posting social media content willy-nilly as ideas ping into your head, without much thought? We’ve all been guilty of doing this at one point or another, pressing the ‘post’ button and hoping for the best, with no clear reason as to why we are posting the content, other than the fact that…

Get with the grid! And if you don’t have one, you need one. On Instagram that is. Are you a planner or a frenetic poster? Some people get caught up in the moment and throw any old thing on Instagram. But this urgency should be stomped on before you wreck havoc with your Instagram grid.…

So … Uruguay eh? No-one saw that coming. One minute they’re the underdog, the next they are celebrating a historic 30-27 Rugby World Cup victory over Fiji. And, on the flip side, poor Fiji, facing an early exit after two losses. As they say in sport, you’re only as good as your last game. Which…

First, let’s take a moment to breathe. In, and out. And in, and out. Rugby World Cup mania is about to strike and you need to muster all your strength for the excitement ahead (or, if you’re not a rugby fan, to weather the media onslaught that is inevitably on its way). International rugby broke…