Before you ask, this is not a blog about clocks… although that could be quite interesting. 🤔 No, this is a blog about lip syncing. And we’re not talking the old-school karaoke kind.  For those of you living under a rock (actually, for most people over the age of 16), TikTok is a social media…

No, this isn’t a maths lesson, so you can put your abacus away. Social media metrics have nothing to do with brightly-coloured counting beads, but they are about measuring. And when you successfully measure how well your social media is performing, and why, then you can save your abacus for counting beans (that’s dollars, not…

Are you still posting social media content willy-nilly as ideas ping into your head, without much thought? We’ve all been guilty of doing this at one point or another, pressing the ‘post’ button and hoping for the best, with no clear reason as to why we are posting the content, other than the fact that…

Get with the grid! And if you don’t have one, you need one. On Instagram that is. Are you a planner or a frenetic poster? Some people get caught up in the moment and throw any old thing on Instagram. But this urgency should be stomped on before you wreck havoc with your Instagram grid.…

So … Uruguay eh? No-one saw that coming. One minute they’re the underdog, the next they are celebrating a historic 30-27 Rugby World Cup victory over Fiji. And, on the flip side, poor Fiji, facing an early exit after two losses. As they say in sport, you’re only as good as your last game. Which…

First, let’s take a moment to breathe. In, and out. And in, and out. Rugby World Cup mania is about to strike and you need to muster all your strength for the excitement ahead (or, if you’re not a rugby fan, to weather the media onslaught that is inevitably on its way). International rugby broke…

Once upon a time a boomerang was a national icon of Australia, a gram a measurement of weight and engagement was about putting a ring on it. But … in the world of social media where language has taken on a life of its own, you can use a Boomerang on the gram to get…

So, ‘compers’, they’re a thing. And they’re coming soon to a Facebook competition near you. Last week we ran a couple of Facebook Father’s Day competitions on behalf of clients. And got some lovely heartfelt responses. But, when we looked closely at the entries, we found some of the same stories repeated word for word.…

Think social media has killed the art of conversation? All those bite-sized comments, cutesy cat memes and quick-fire emojis couldn’t possibly amount to anything of substance, right? Not exactly. There’s no doubt the way we communicate has changed drastically over the past decade. We are communicating more often and more widely now than ever before.…