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Digital advertising vs traditional methods

person Polly Arnold
  Move over newspapers and billboards, digital advertising is stepping into the spotlight. As the trend continues for  businesses worldwide to cut spending without compromising revenue, the challenge is how to ensure growth and brand recall on a more limited budget. This is where digital marketing and advertising efforts are really worth their weight in…

The top Instagram Story stickers and how to use them

person Polly Arnold
  When used correctly Instagram still remains one of the most effective social media platforms to grow your business. Although the algorithm has made it harder to view content organically, there are still ways you can reach your audience and make an impact, without needing to spend a dime.  Instagram stories are a great way…
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What are the benefits of hiring a social media agency?

person Polly Arnold
Maybe you’re on the fence about hiring a social media agency and you’re not sure whether taking it in-house would be the easier option. We get it. There’s a lot to think about when hiring someone external to take over your social media. Will I actually see results? Can’t I just do the job myself?…

How to write social media copy that sells

person Polly Arnold
  They say that personalisation is the way to a customer’s heart and it’s no different when it comes to social media. Killer copywriting that speaks directly to your customer’s soul can make or break a sale. You want your ideal customers to read your content and feel like your product/service was made for them…
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15 questions to ask yourself before hiring a social media agency

person Polly Arnold
  Social media. Everyone knows about it. Most people have it and, if they don’t have it, they know they need it!  But spending time each day developing powerful content, engaging with your audience and strategising can be pretty overwhelming, not to mention time consuming.  That’s where social media agencies (like us)come in. We help…

8 ways you can support local on social media

person Polly Arnold
With all of this craziness going on, shopping local has now become a huge part of our daily lives. Where before we would usually go to the supermarket or a large chain store, we are now looking for small businesses in our local area to purchase from instead. But how do you find them? Maybe…

5 Ways to use Instagram Stories to grow your business

person Polly Arnold
  According to Instagram, over 500 million accounts use Instagram Stories every day. That’s a lot of people! Since its launch in 2016, Instagram Stories has become one of the best ways for a business to grow its engagement, build brand awareness and gain more sales. Not only are Stories fun and engaging, but they…
packet of Kapiti Candy Co's toasted coconut marshmallows and honey

Social Media Success Stories: Lockdown Edition

person Polly Arnold
Throughout this pandemic, there’s been a lot of scaremongering in the media. And, while we know it’s important to highlight the reality of the situation, it’s also important to shed light on some of the positive things that have happened during the lockdown period. With the country in lockdown, people are spending a LOT more…

Why social media marketing is your new ‘shop front’

person Polly Arnold
Listen, we get that there’s been plenty of talk about the importance of social media during Covid and you’re probably sick of hearing how you need to keep showing up on social media platforms and engaging with your customers, so we won’t lecture you on it again…maybe ;). But what we will say is that…

Why video is your new best friend

person Julia Proverbs
Covid-19 has taught us many things, among them how important technology is to communicate and keep in touch. We’ve been invited into celebrities’ homes, like never before. We’ve seen the good work people are doing in our communities, and we’ve seen the not so good – including those flouting the lockdown rules, misinformation and trolls…
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