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Are your contact details holding your business back?

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Do you run your business using only your mobile phone? While running your business using your mobile is fine, having only your mobile phone number listed on your website certainly has a negative impact on the first impression your business makes. Listing only your mobile phone number indicates: There’s no one else to answer the…

Make the sale, then make the product. How two kiwi’s started their business backwards.

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The following is a guest post by Bevan Wait from Ranga, an Auckland based start-up that’s created a ‘refreshingly fiesty’ alcoholic ginger beer. Identifying the opportunity I had always talked about how there were a lack of ginger beers in New Zealand, but it wasn’t until I was at a party enjoying a few Moscow Mules that ‘Ranga’ got…

Why my second business failed

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This is a follow on from my earlier article, why my first business failed. In a nutshell, my first business failed because: I was too slow to get a working product to market. I was not receptive enough to feedback (and I was over committed). About my second business My friend Rory had developed a mobile…

We live in your world: How I would change ANZ’s current marketing campaign

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I don’t like to criticize but I just can’t help myself this time. I’ll justify my actions by recommending changes to ANZ’s campaign. Here’s a link to the campaign in case you haven’t seen it yet. Let’s start with the slogan, “we live in your world” This phrase creates an ‘us and them’ comparison which I…

4 Facebook marketing tips for your business

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Compared to other mediums, Facebook is pretty new. So as business owners, we need to adjust our style to suit the medium and avoid the traditional sales and marketing speak which turns people off. Without further ado… 4 Facebook marketing tips: 1. Avoid over promoting your business/service Don’t focus on pushing product, focus instead on either entertaining…

Know. Like. Trust. The 3 pillars of modern marketing

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Marketing is a complex subject. So let’s keep things simple. Assuming your product or service solves a real problem for your customers, there are 3 basic things to focus on: Being known by your potential customers (are people aware you exist?) Being liked by your potential customers (if your business was a person, would it have friends?) Being trusted…

How to become self-employed in 6 easy steps

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Starting your own business? Follow these 6 steps to leave the corporate rat race and take control of your working week. 6 steps to becoming self-employed 1. Minimise your outgoings. Repay all short term debts (eg, hire purchases, credit cards etc) and work out the minimum income you’ll need per week to meet your reduced…
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