Marketing Archives | Likeable Lab

3 obscure reasons why it might not be working. “Social Media DOESN’T work in my business…” … Ah, if only I had a shiny dollar for every time I heard that…. Almost every single business owner I speak to, has become so disillusioned with how to generate leads from social media. They have got next…

‘I AM HOPE’ – why the runaway success?

February 27, 2019

The clue is, as they say, in the title. Social media is just that – social. What is it that makes some social media campaigns fly, while others barely get off the ground? At the heart of its success is the desire we have as human beings to connect with others. If someone has an…

“But my business is different…!”

February 16, 2019

Not when it comes to new business generation, it isn’t. This is something that most business owners have thought, if not said. We all feel that our businesses are different. That they are unique. And to us, inside, looking out, they may well be. The truth of the matter is though, that all businesses, broadly…

We rebranded! Find out why.

January 24, 2019

When Likeable Nick bought the original Likeable last year, two businesses merged into one. A bunch of people with epic digital marketing skills combined their talents, experience and service offering. And just like that, Likeable’s formula changed. For the better, we think! But that meant we needed our brand to better represent the new Likeable.…

What does your screen time tell you?

November 8, 2018

I might be a little late to the party, but I’ve just started using the ‘screen time’ app on my phone. It’s not a new tool but I thought it would be interesting to see how I use my phone. It tells me how long I’ve been on my phone each day, what apps I’ve…

Likeable Phil Meets Facebook

November 1, 2018

Last week, Likeable Nick and I were invited to the Facebook Pro Partner Expo in Sydney to meet real Facebook people. You know the ones. They have the Facebook t-shirt, hipster beards and rolled up jeans. They’re usually impossible to get hold of, to the extent that you sometimes wonder whether they really exist. But…

Are my in-laws your next customer?

October 24, 2018

Usually about this time of year we start getting lots of family visiting from the UK. The weather warms up and they flock to NZ. Funny that ?. Not that I’m complaining, I love having family visit. First up for the summer, my in-laws. They’ve been out several times and like to make the most of what…

Who’s Your Support Crew?

October 7, 2018

One of my favourite things to do is play the role of support crew at any type of sporting event. Support crews are mostly needed at multisport events where the competitor needs gear transported from one place to the next in order to get on with the next leg of the event. So when I…

Is Facebook listening to us?

October 2, 2018