“No one is to sell anything.”
That’s the mantra of a company we’ve just started working with, and I must say – it’s refreshing.
Instead of the sales team being encouraged to push product at every opportunity, the directive from management is to focus on relationships first, with the belief that sales will follow.
And it looks like it’s working out for them. 50 staff and a multi-million dollar turnover.
But it’s not just bricks and mortar stuff, because their no one is to sell anything approach extends to their online effort too. So you won’t see any Facebook posts promoting product – for them, it’s all about starting conversations and demonstrating expertise.
So what’s your approach this year? If we can help you not sell anything on Facebook, you should contact us.