Digital Content Writing and Marketing

All businesses need great digital content marketing. But not just any content. Insightful. relevant and engaging content. The type of social media content that builds a following and ultimately sales.

Creating and publishing digital content isn’t as easy as it once was. Applications and software are forever changing their algorithms, competitor’s content is fierce and your audience has high expectations. So when it comes social media content, yours needs to be a step ahead.

Killer content is only half of the equation though. It’s also about who sees it. If you’re creating content with your target market in mind, you’re on the right track. And if you’re just throwing any old piece of content out there, don’t be surprised if it doesn’t get traction. Because when it comes to digital content marketing if you’re not engaging an audience, then it’s a waste of time and effort. Likes are no longer good enough. To have good reach, you need content that encourages comments and shares.

Successful social media content needs a strategy

Our social media content plans start with your business goals and brand values at the core, then we look at your target audience.  By creating digital content purposefully for a specific audience (and goal) we can build a community of loyal customers who trust your business.

If you’re looking for an all-round, content-driven marketing strategy, we can do that too. Writing regular blogs for your website, email marketing and graphic design are just some other ways you can keep in regular contact with your audience and customers.

Content marketing is an artform

Our social media content creators have been mastering their trade for a long time. They know what works and what doesn’t work. They’re schooled up, so you don’t need to be.

Content writing can come in all different forms too. The social media content message needs adapting depending on which social media platform it’s going on. For instance, what you’d say on a Facebook post, will be different to how it sounds on Twitter or an email mailout.

Creating even more value through repurposing content

You can make a real impact with good digital content marketing and it’s a great way to create diversity across your marketing streams. And the smartest of marketers are always looking for ways to repurpose the content they already have. Here are a few more services we offer for digital marketing content:

Blog articles & E-books: We’ll research, write and publish customer-focused blog articles to your website on your behalf. We can also write, design and publish in-depth, authoritative e-books for your business.

Email marketing: We’ll create customer-focused email campaign content that you can send to your customers.

Online graphic design: We’ll tell your story using clever imagery that visually communicates your story.

Testimonials talk

” A big thank you to Likeable Lab for the excellent partnership, quality work and ultimately for delivering a successful outcome with a major breakthrough in New Zealand for affordable housing and progressive home ownership products. Awesome, give yourselves an A+! ”   P. Gilberd

” Very professional and well rounded company. Absolute pleasure to work with. ”   J. Frankle

” Awesome people, good knowledge of their industry. Recommend. A++ ”   R. Fong

If you’d like to jump on the bandwagon and start moving and shaking the online world, we’re here to help.