Last week, Facebook announced some changes.
They’ll be prioritising posts from friends above posts from businesses.
The goal is to make Facebook a better experience for their 2.07 billion users across the globe. Makes sense.
But the reaction from marketing people around the globe has been mixed. Some are worried.
Whether you should be worried or not, depends on your current Facebook approach.
- If you see your Facebook page as purely a sales channel, you should stop now.
- If your posts get barely any likes or comments – it’s only going to get worse.
- If you’re not prepared to boost or promote your Facebook content, it’s going to become even harder to get seen.
But it’s not all doom and gloom, it’s the exact opposite.
These latest Facebook changes are fantastic news, because they reward businesses who are producing and promoting engaging content, and that’s what we’re all about at Likeable.