Mark Zuckerberg is on trial this week.
Facing the world to defend his position on Facebook privacy.
The outcome will be interesting for Facebook the business, its users, and the tech industry as a whole. The Cambridge Analytica scandal has in effect, put Facebook’s entire business model on trial.
And that got me thinking.
As businesses, we’re all on trial.
Not to the same extent that Facebook is right now, but we’re on trial with our prospects and our customers every single day.
Because our customers are constantly making judgments about us:
- Do we understand them?
- Will we solve their problems?
- Can they trust us?
- Do they like us?
These are all reasonable questions, but sometimes as businesses, we get so tied up in our own stuff that we lose sight of our customers and what they need.
What about you. Would your digital marketing pass muster in a trial with your customers?
If you’re not sure, ask them. And if you need help, ask us.
Don’t worry, we won’t put you on the stand and ask you a bunch of ridiculous questions. We’ll meet face to face and ask about your customers, your goals, and how we can help.
~ Likeable Kat