Meet the Likeables

Likeable Lab is made up of Likeable people.

We’re a diverse team of content creators, graphic designers, ad wizards, blog enthusiasts, data crunchers and copywriters. Bringing all of these strengths together, we’re a strong team of industry experts making marketing magic.

In order to master social, we get social. Building strong relationships with our clients is vital to our process. We want to understand your business and your customers to help you put your best foot forward with social media marketing.

Likeable Kat (aka Kat Sutherland)

Content Master:
It has to be good to get past Kat. A seasoned marketer, Kat makes sure we produce first-rate content for our customers. Whether it’s blogs, emails, or social media posts and adverts. Her mantra; start by understanding the customer. Her mode; organised chaos.

Likes: Family, renovating, Netflix

Dislikes: Too many TV remotes, press ups, idleness

Likeable Nick (aka Nick McDonald)

Head Honcho:
With a background in trading and financial markets, Nick has a keen eye for financials. Our ‘ROI’ man, Nick constantly challenges us to strive for excellence and get real returns for our customers. He’s also pretty good at setting the challenge on the foosball table!

Likes: Fishing, delivering excellence for customers, growing businesses, coffee, wine, rugby (the All Blacks and his kids’ teams)

Dislikes: Tomatoes, bad customer service, waiting in queues, letting anyone down.

Likeable Nicola (aka Nicola Farrant)

Social Mastermind:
Nicola is a renaissance woman who loves learning new things. So when social media platforms throw something new our way, Nicola gets right into it, and constantly adapts to the changes. She loves to learn about new businesses and clients and show how Likeable Lab can help them grow. She also has an eagle eye for detail.

Likes: Baking, op shopping, Friday drinks

Dislikes: Wasting time, not loading the dishwasher, injustice

Likeable Phil (aka Phil Waylen)

Chief Commander:
Phil is the ringmaster of this circus. He multi-tasks across both our creative and ads teams and is our chief of quality control. He takes sport far too seriously and has a habit of using a sporting analogy to describe any situation. He also has the world’s longest to-do list.

Likes: Foosball, DIY, burgers, white chocolate

Dislikes: Tequila, reality TV and green bananas

Likeable Sophie (aka Sophie Jaggs)

Engagement Genius:
Sophie knows how to speak human, to get human attention. She takes creative images, pairs it with human-speak (opposite of jargon) and voila 𑁋 you have click-bait for your audience to engage with. Sophie loves to take her clients for coffee and catch up with what’s going on behind the scenes.

Likes: Gingernut biscuits, cats (especially her own), people who ask outrageous questions.

Dislikes: Odd socks, clutter, meetings about meetings

Likeable Susanne (aka Susanne Irwin)

Admin Ninja:
Susanne looks after the details so the rest of the team can focus on getting likes and leads for our clients. She’s a whiz on a spreadsheet, never one to leave things unfinished, and thrives on being busy (lucky for us). And, just so you know, her name is actually pronounced Susanna.

Likes: Hanging with her kids, Stewart Island, her cat and dog, hiking in the mountains

Dislikes: Bad coffee, wetas, unreliable people

Likeable Paul (aka Paul Harrison)

Client Whisperer:
Paul loves to chat. He meets new (potential) clients, gets to know them and their businesses. He comes up with bespoke strategies to cater to our client’s needs and makes sure our clients are happy as Larry.

Likes: Rugby, coastal bike rides, Social Media.

Dislikes: Brussel sprouts and soap operas