“The essence of strategy is choosing what not to do” – M. Porter.
I freak’n love this quote.
Because it’s super relevant with digital marketing.
For example, right now you could:
– Send an email newsletter
– Craft an engaging Facebook post
– Write a 600 word blog article
– Or do a million other things
But the question is, which of these things (if any) will move you towards your business goal?
Or to flip it around, which things can you safely ignore?
To help kiwi businesses answer the ‘what to ignore’ question, we’ve created a tool. It’s something we’ve developed over the last couple of years.
It’s called the digital canvas, and it’s a Likeable take on the well-known business model canvas.
Using our digital canvas, any business can get clarity around what to do online, and importantly, what not to do.
Think of if as a way of cutting through the digital clutter to figure out what you want to achieve, and which tactics will help get you there.
Anyway, we’ll be making our digital canvas publicly available next year, but for now, it’s only available one-on-one.
If you’re an eligible business, you’ll invest an hour of your time, and walk away with a digital canvas tailored for your business.